Digital consciousness and mature consumption of online services is a key driver in my professional and personal life.
Crafting a successful web project involves a nuanced understanding of digital technologies, search engine principles, online marketing trends, and web-centric disciplines like user-experience design, web architecture, and coding. This holistic approach ensures project success and adds significant value for all stakeholders.
When working on a project, I prioritize aligning with business goals and recommending tailored digital products and services to my clients.
Transform your business by going online, streamlining operations, and unlocking new possibilities through cutting-edge digital technology.
Craft UX and UI by analyzing your audience thoroughly, creating an information architecture that engages current customers, and drives increased lead generation.
Empower your online presence with effortless content management sans coding. Seamlessly scale your site as your business evolves.
Enhance your Google ranking by leveraging real data from analytic tools. Ensure online visibility for your business, making it easy for customers to find you.
Strategically identify optimal sales and marketing channels tailored to your target audience. Implement precise digital solutions and integrations to achieve your predefined goals.
Captivate visitors, amplify traffic, and enhance customer interactions through the creation and promotion of compelling content infused with the perfect context.
2018-2020
My master's degree study in E-Commerce at Austrian Marketing University combined the areas of digital marketing, online shop management, e-commerce law, logistics, e-business development, web design and more. Please find description of the main course areas below.
E-COMMERCE MANAGEMENT: From the technical competence needed for e-commerce development through the online shop maintenance up to the implementation of payment methods and their processing. The course also covers the production, purchasing, quality management, logistics, and management topics.
ONLINE MARKETING MANAGEMENT: From strategic marketing planning to implementation of target group-oriented online marketing and communication campaigns and its analysis.
WEB ANALYSIS & WEB CONTROLLING: Analyzing, testing, and optimizing of realized online activities are central tasks of e-commerce management.
CONSUMER RELATIONSHIP MANAGEMENT: Especially in distance selling, a good customer relationship plays a special role due to the lack of close relationships. The key focus here is to systematically shape the company's relationship with its customers, manage these relationships, collect and analyze customer data, and information in order to improve their experience.
E-BUSINESS DEVELOPMENT: Develop, design, and manage online business models. Gaining competences in a technical and legal framework, analyze market potential, and develop customer-oriented online shopping for your own companies or individuals.
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Jan-May, 2020
The courses I've taken at Tampere University of Applied Sciences were focused on web design and social media marketing. The courses overview please find below.
WEB & APP DESIGN: Front-end design tools and techniques, visual web and app user interface design, WordPress Theme Development.
SOCIAL MEDIA MARKETING: Use of social media for marketing and selling purposes, planning online communication, content visualization, social media analytics and optimisation.
HUBSPOT CERTIFICATION IN INBOUND MARKETING: Inbound marketing approach to creating content, building value and trust for customers, customer journey, marketing and sales funnels, converting and nurturing leads, social promotion.
WEB APP DEVELOPMENT : Life-chat development based on the React Framework, work with Terminal and Google Firebase, basics of Machine Learning.
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Summer, 2016
I am a graduate of the Iacocca Institute’s Global Village for Future Leaders of Business and Industry. The Global Village is a unique, exclusive, and demanding global business leadership training program that was held in Bethlehem, Pennsylvania campus and also included New York City and Washington, D.C. business visits.
Below is an excerpt from the letter of recommendation that I was pleased to receive from Mary Frances Schurtz-Leon - the Candidate Manager and Director of Residence Life for the Global Village Program.
'The intimate nature of the Global Village program makes communication skills crucial for participants to gain the most from their experience. Living in an on-campus residence with almost 100 other men and women from such diverse backgrounds can be extremely challenging. Alla was warm, welcoming, and open-minded. Alla’s excellent verbal and non-verbal communication skills and her wide cultural experience are complimented by a strong desire and ability to collaborate with others. As a result of her Global Village experience, Alla is now part of a vital and engaged global network of 2035 young leaders representing 135 different nations and territories.'
'The long term group project assigned to each intern is one of our best indicators of leadership potential. Alla contributed a minimum of 80 hours as part of the international team working on a consulting project for a Serbian developer of solar powered urban furniture for smart and sustainable cities. The smart street furniture brings Internet of Things to outdoor public spaces that people visit daily, improving urban living by making cities smarter and more convenient to live in. Alla’s consulting team was charged with the tasks of identifying cities in the U.S.A. which would provide the best markets for the client’s products.'
'Alla was a definite asset to her project team as both a researcher and a key task leader. She was always prepared and organized and consistently handled tasks with a positive and proactive attitude. Alla is focused, determined, and hard-working. She functions well in a culturally and ethnically diverse environment, recognizing the potential of her peers and motivating them to achieve. Alla was particularly supportive of team members with less experience in business and marketing. Alla is an active listener, who knows how to work well in a team environment and inspired the Team toward achieving objectives.'
'Global Village is an intense, demanding program and Alla was fully engaged in all Global Village activities. Highly intelligent, Alla welcomed challenges and exercised initiative; she possessed a high level of commitment, and empathy.'
'Alla has the emotional and mental maturity to recognize and take advantage of the learning opportunity in everything that she does. She is open-minded, dedicated, and accountable. As mentioned above, she was an energetic and enthusiastic ambassador of her home country, very open to sharing the knowledge about her culture with other participants of GV, as well as to learning about other cultures. The consummate professional throughout the program, Alla was poised and articulate whether in an informal social context among her fellow Villagers or formally introducing an executive visitor to a large audience of program participants.'
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